For over 25 years, Jason has helped more than 125 organizations — from RE/MAX International to Abbott Labs to General Motors to technology startups to the American Academy of Art to the American Solar Energy Society — identify and further their business, marketing and communications missions. Clients, colleagues and reporters most often describe Jason as strategic, candid, collaborative, curious and focused on results.
Jason has led SHERMAN communications and marketing (SCM) since founding the firm in 2001. He and SCM help entrepreneurs to segment disruptors to Fortune 500 companies increase their brand value and sales through smart, creative marketing and PR. Simply put, Jason and SCM help clients figure out what to say, to whom and via what channels in ways that increase their positive standing, new business opportunities, customer loyalty, referrals and employee engagement.
Prior to beginning his own firm, Jason directed communications and marketing for: StudioNorth, a 70-person graphic and web design studio and its clients; iGive.com, the first online philanthropic shopping mall; dozens of clients of both a Chicago-based public relations firm and Shandwick (now Weber-Shandwick), one of the world’s largest independent public relations firms; the southeast Michigan region of RE/MAX International; and for clients of Ross Roy, a 500-person advertising firm.
Jason has especially strong experience in healthcare, professional services, all things real estate and construction, technology, automotive and transportation, the arts, non-profits and food.
Media that have worked with Jason know him to be highly responsive, in tune with what makes a great story, and a great conduit to informed sources and key information. Clients know Jason for being highly strategic, creative and focused on their success.
Jason and SCM offer a full array of services, including developing and executing comprehensive: strategic plans, communications audits, media relations and social media campaigns, and employee relations programs; launching new products and services; writing all content and project managing new websites; and more.
Though based in Chicago, Jason and SCM have served clients in New York, Boston, Los Angeles, San Francisco, Sarasota, Orange County, Detroit, Hamburg (Germany), Malmo (Sweden), London and elsewhere.
Jason graduated with honors from Michigan State University with a Bachelor of Arts degree (and was awarded Outstanding Senior Man by the faculty and staff of the advertising department).