We are trusted public relations experts with experience delivering exceptional healthcare marketing services to a wide range of clients. We’ve worked with hospitals, medical practices, a third-party administrator, biomedical companies, a nursing university, medical products manufacturers, pharmaceutical companies, and a healthcare portal developer – among others.
Our diverse clientele share a trio of common threads:
- Complex Messages: Our clients need to effectively communicate complex messages in ways that resonate and are memorable among key audience in the competitive, crowded healthcare landscape
- Passionate Mission: They really believe in their mission and the benefit they bring others; and
- Business Growth: They grow their healthcare businesses and brands by working with us.
Our Healthcare Journey: Marketing Success Stories
Our track record includes notable achievements such as the launch and growth of new medical practices, the world’s first urine test for HIV, and even the world’s first non-invasive hemoglobin tracker for endurance athletes (Ember, made by Cercacor – part of Masimo).
We’ve also effectively marketed company divisions to healthcare professionals and decision makers; built sustainable referral programs; and launched marketing and public relations initiatives for an oral and cosmetic surgery practice (the Lincoln Park Institute) and a pediatric dental practice in Scottsdale, Arizona
Furthermore, we’ve coordinated impactful announcements for new drugs and treatments; built a structure for a new, global communications group as well as a communications plan with protocols and procedures for international medical materials manufacturer and supplier, Hollister Incorporated; did public relations and brand building for the healthcare advertising firm HCB Health; and much more.
With many of these clients, our healthcare marketing strategies included securing positive news coverage in a huge array of healthcare trade outlets, consumer and business media, sports-performance outlets, medical association magazines, and other news segments.
A Comprehensive Understanding of Healthcare Marketing
We pride ourselves on comprehending the intricacies of the healthcare industry. We understand: regulations, meaningful use stage 1 and 2; consumer and patient concerns; how physicians, administrators and other key players in healthcare think; the crucial need for marketing, regulatory/legal, and sales to all play well together; and many other key elements of healthcare marketing.
Bottom line: we really enjoy helping our healthcare clients gain third-party credibility among media, industry experts and others for their innovative MedTech, healthcare IT solutions, products, medicines, patient-care services and other offerings.
Your Partner for Healthcare Marketing Solutions
We can help to diagnose your healthcare marketing and public relations challenges; devise and execute a strong, informed plan; and help ensure your marketing (and growth) are healthy and sustainable.
From Our Clients
I reached out to Jason in late 2014 to help us with our PR through a strong recommendation from a mutual colleague. I was happy to find that Jason is more than just PR. He is a strong marketer. He is a terrific ‘thought partner’ as well. Jason sees the big picture but also understands the details well enough to get things done. He has great people-skills and as a result, he has been able to forge great relationships with our media partners and key influencers. Our recent success at CES in Vegas is a great example of Jason’s contributions. As a start-up competing against thousands of companies attempting to get the media’s focus and attention, CES can be particularly overwhelming. I was amazed to see the amount of coverage he helped generate for us. It was a culmination of great teamwork and collaboration in developing the right story but also an example of his relentless energy and focus to contact, engage, and follow-up with key media partners. We look forward to working closely with Jason as we evolve our platform and story!Mel Chiba, VP of marketing and business developmentCercacor Laboratories, Inc.
Jason is one of the best PR professionals I worked with during my 16 years as a reporter. He manages to be tenacious and relentless with a humble charm, easy smile and enthusiasm that's infectious. He's a great advocate for clients, while at the same time he's authentic and earnest. He excels at cultivating sources and making connections. In short: Jason is a true pro, and an absolute pleasure to work with.Eddie Baeb, former senior reporterCrain’s Chicago Business (Currently: Target Corp., Corporate Communications)