We’ve provided healthcare PR and marketing to clients that have included hospitals, medical practices, a third-party administrator, biomedical companies, a nursing university, medical products manufacturers, pharmaceutical companies, and a healthcare portal developer – among others. Every client has had three things in common:
- They needed to craft and share a somewhat complicated message (in an often crowded marketplace) to their constituents;
- They really believed in their mission and the benefit they brought others; and
- They grew their brands and businesses by working with us.
A Few Examples
We’ve launched and helped to grow new medical practices, the world’s first urine test for HIV, and even the world’s first non-invasive hemoglobin tracker for endurance athletes (Ember, made by Cercacor – part of Masimo). We’ve marketed company divisions to doctors and other decision makers; built sustainable referral programs; launched and did all the marketing and PR for an oral and cosmetic surgery practice (the Lincoln Park Institute) and a pediatric dental practice; announced new drugs and treatments; built a structure for a new, global communications group as well as a communications plan with protocols and procedures for international medical materials manufacturer and supplier, Hollister Incorporated; did PR and brand building for three-office healthcare advertising firm HCB Health; and much more. We’ve secured positive news coverage in a huge array of healthcare trade outlets, consumer and business media, sports-performance outlets, medical association magazines and other news segments.
We Get It
We understand: regulations, meaningful use stage 1 and 2; consumer and patient concerns; how physicians, administrators and other key players in healthcare think; the crucial need for marketing, regulatory/legal, and sales to all play well together; and many other key elements of healthcare marketing.
Bottom line: we really enjoy helping our healthcare clients gain third-party credibility among media, industry experts and others for their innovative MedTech, healthcare IT solutions, products, medicines, patient-care services and other offerings. Let’s talk and see if we’re a good fit.
Here To Help
We can help to diagnose your healthcare PR and marketing challenges; devise and execute a strong, informed plan; and help ensure your marketing (and growth) are healthy and sustainable.
From Our Clients
I reached out to Jason in late 2014 to help us with our PR through a strong recommendation from a mutual colleague. I was happy to find that Jason is more than just PR. He is a strong marketer. He is a terrific ‘thought partner’ as well. Jason sees the big picture but also understands the details well enough to get things done. He has great people-skills and as a result, he has been able to forge great relationships with our media partners and key influencers. Our recent success at CES in Vegas is a great example of Jason’s contributions. As a start-up competing against thousands of companies attempting to get the media’s focus and attention, CES can be particularly overwhelming. I was amazed to see the amount of coverage he helped generate for us. It was a culmination of great teamwork and collaboration in developing the right story but also an example of his relentless energy and focus to contact, engage, and follow-up with key media partners. We look forward to working closely with Jason as we evolve our platform and story!Mel Chiba, VP of marketing and business developmentCercacor Laboratories, Inc.
Jason is one of the best PR professionals I worked with during my 16 years as a reporter. He manages to be tenacious and relentless with a humble charm, easy smile and enthusiasm that's infectious. He's a great advocate for clients, while at the same time he's authentic and earnest. He excels at cultivating sources and making connections. In short: Jason is a true pro, and an absolute pleasure to work with.Eddie Baeb, former senior reporterCrain’s Chicago Business (Currently: Target Corp., Corporate Communications)