Navigating the Highly Competitive Renewable Energy Landscape

Green Energy public relations is an important consideration for today’s forward-thinking companies. No matter who you are in the realm of renewables – a manufacturer, developer, service company or someone announcing new sustainability initiatives – you face fierce competition for attention, support, new business and more.

Developers, in particular, face intense competition for land, as well as stronger and increasingly savvy opposition to their overall projects.

Learn “How Developers Can Increase Success with Proactive Communications”

Read SCM’s article published on Renewable Energy World

Expert Public Relations Support for Green Energy Ventures

We help our renewable energy clients develop and execute creative solutions to their challenges. We help them build and put their best stories forward, forge real alliances with key constituents…and accomplish their goals.

We bring a deep array of cross-industry work in real estate, tech, professional services, manufacturing and logistics; decades of crisis management, media relations, community relations and overall PR successes; experience with several developers and other players in the space; and the wherewithal to leverage a wide variety of communications and marketing tools to support you.


Customized Services We Offer

  • Strategic planning
  • Messaging platforms
  • Public affairs
  • Community relations
  • Media relations / placements
  • Crisis management
  • Collateral development (newsletters, mailers, announcements / invitations, other)
  • 3D direct-mail campaigns
  • More

Types of Renewable Energy Clients We Help

  • Utility-scale renewable energy developers of wind, solar and battery storage
  • Community solar
  • Residential solar installers
  • Service providers (land agents / agencies, finance / investors, industry consultants, others)
  • Equipment manufacturers (solar panels, thin-film solar, turbines, support components, others)
  • Companies wanting to leverage and share their sustainability commitments
PR article about Grand Prairie Energy Park
Public relations piece covering wind farms
Land Report Ad for Scout Clean Energy
Renewable energy advertisement for Clinton Wind open house

Examples of Our Services

  • Building compelling messaging to communicate key benefits of our clients’ planned projects and their values.


  • Providing presentation training to developers and top management to help ensure consistency, confidence, competence and compassion.


  • Identifying, meeting with and building positive rapport & relationships with key constituents (land owners / local farmers, the business community, economic development organizations, municipalities, schools / superintendents, health & safety entities, area nonprofits, local media and others).


  • Creating new (and rebuilding current) development-specific websites.


  • Securing significant media coverage.


  • Developing informative newsletters.


  • Reviewing national operations and recommending extensive improvements to internal and external communications, resource databases, and more.


  • Writing, designing and placing newspaper, magazine and billboard ads. Writing, producing and placing radio ads. Negotiating rates.


Relevant Experience / Green Energy Public Relations Clients


American Solar Energy Society (ASES):

We managed all PR for the 40th Annual National Solar Conference of of the American Solar Energy Society (ASES), (case study). We helped ASES gain significant media coverage, forge relationships with several national environmental organizations and relevant trade unions, and boost attendance.


E.ON Climate & Renewables (later RWE Renewables):

We worked closely with the world’s fourth-largest renewable energy company for more than two years. In our work helping RWE Renewables (case study) develop wind farms in North America, we created and executed strategic plans; boosted community engagement and support; crafted a wide variety of collateral and direct mail; wrote, produced and placed magazine, newspaper, radio and billboard advertisements; created and managed four, project-specific websites; proactively managed media and community relations; and much more.


Scout Clean Energy

We recently created and executed a detailed strategy to build a large network of individuals, companies, associations, and other contacts who work with or are owners of large plots of land (1,000+ acres). The goal was to identify and negotiate lease agreements with owners of viable lands for wind, solar and battery storage projects. Our work for Scout Clean Energy (case study coming) included securing podcast appearances, feature article placements, many new and valuable alliances, attendance at The National Land Investment Conference and The RLI’s National Land Conference, building a network of nearly 50 referral sources, identifying several viable land owners and their properties, and much more.


American Solar Energy Society logo
RWE Renewables logo
Scout Clean Energy logo

Practice What We Preach: Our Steps Toward a Greener Future


Jason has a 5.8 kW SunPower solar PV system on his own home and a 7.2 kW Tesla solar PV system on a Chicago income property. For the past decade, he has also donated approximately 1% of his annual profits to environmental nonprofits. He is also passionately dedicated to helping developers win over communities to create more clean energy.

We’re Here to Help!

We’d love to learn about your challenges and objectives, share how we can assist, and see if there’s a good fit.

Contact Us