Jason authors “How Developers Can Increase Success with Proactive Communications” for Renewable Energy World.
Proactive PR for Renewable Energy Developers to Boost Success
PREVIEW
Many developers rely too heavily on land agents to not only secure needed acreage for the greenfield stage, but to help see a project through to permitting. Occasionally, developers will engage with the community. Talk to media. Make donations to local organizations. The more seasoned, strategic developers make proactive public relations a priority. This article, focused on PR for renewable energy developers, provides a specific set of recommendations to help developers leverage smart, consistent communications and outreach to win over hearts and minds.
Jason’s advice is presented in the following five sections:
- Developers’ dominant focus today
- Three changes that demand developers change
- Three benefits to community engagement
- Five key initiatives to build effective engagement
- How to sell this approach to your management
