Category

Public Relations

Jason Sherman 0
0
surveys for public relations
Public Relations
January 6, 2021

How a Public Relations Survey Can Earn Media Coverage and Grow Your Brand

(Note: a version of this article about public relations surveys was published by Bulldog Reporter on 12/6/21: "How to leverage surveys to score media coverage and grow your brand")   Competition for media attention (anyone's attention, really) is fierce. Companies…
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Jason Sherman 0
0
Jussie Smollett
Crisis management
February 22, 2019

Jussie Smollett Has Created a Crisis For Himself. How Can He Manage It Best?

Much has been written and said regarding Jussie Smollett's alleged attack – before and after the likely truth came to light. All indications are he is guilty of a crime. And even worse, guilty of hurting the fight for justice…
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Jason Sherman 0
0
December 12, 2018

Does your company listen carefully, consistently and responsively? PR and customer service need social media.

During my 25+ years in the PR industry, I have seen how our work is continually evolving and adapting to an increasingly digitized world. Digital = greater access to information. It also means companies and the people they are engaging…
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Jason Sherman 0
0
PR Firm in Chicago
Public Relations
April 24, 2017

Top 10 Tips For Selecting The Best Public Relations Firm (for Your Needs).

You want to grow your organization, increase sales, promote new initiatives and expand your bandwidth on the web. Perhaps you’ve come to the conclusion that your message is the master and hiring a good, strategic public relations firm is the…
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Jason Sherman 0
0
Jason Presentation
Public Relations
April 24, 2017

How to select and hire a PR firm. Small Is the New Better: Three Reasons Why Boutique Is Better Than Big

Who you entrust your public relations needs with makes all the difference to your marketing and communications success. When you select and hire a PR firm, think about the benefits of size - large and small. Because, yes, size does…
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